Showing posts with label revenues. Show all posts
Showing posts with label revenues. Show all posts

Monday, April 6, 2009

Visitorship vs Revenue

...And on the other hand, this article reminds me that an increase in visitorship does not necessarily translate into an increase in dollars. So what's a museum to do? Welcome staycationers with open arms, knowing that it won't result in more money now but hoping that it will lead to future memberships and donations? C'mon marketers, development and membership officers--on your toes? How are we going to take this boon of visitors and turn it into ongoing support for our museums?

Monday, March 16, 2009

I Thought Taxes were Supposed to be as Certain as Death...

Well, I sure hope that the Dinosaur exhibit does well for the Detroit Zoo, because all major plans and projects are now on hold since they won't be getting as much tax revenue as they had thought.