The big question that everyone has been asking of e-philanthropy is does it work? Finally, there are some real results coming out and the answer seems to be a very qualified yes. Online giving through social media is consistently criticized for resulting in dollar amounts that are "too low per donor" and that "donations tend to be transactional, not relationship-based or one-time donors."
However, this does not mean that this approach to fundraising should be avoided or ignored. It just means that it will start off slowly in terms of results. But experts all seem to agree that online giving and engagement is growing and that non-profits should start exercising this form of fundraising sooner rather than later, if for no other reason than so that they will be prepared when philanthropy 2.0 suddenly does go big. Build the relationships today, raise the money tomorrow.