Wednesday, March 25, 2009

How Informercials Can Help Us All

Whether you hate them or watch them obsessively in the wee hours of the night, infomercials are pretty recognizable in terms of their formulaic presentation, and this guy argues that their formula is one that can bring success to any organization! Watch the video and see what you think.

According to Rohit Bhargava, the key components to an informercial are:

1. Have a backstory.
2. Show the product in action.
3. Use real testimonials.
4. Make a specific offer.
5. Give a reason to act NOW.

Frankly, this formula does look pretty much spot-on to me in terms of building a case for a fundraising campaign. Thoughts?

Hat tip to Donor Power Blog for this one.

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