Monday, March 16, 2009

A Little Good News in Detroit

With every day bringing more bad news in the museum world, and with Detroit being known for its economic hardships, this article from the Detroit Free Press is doubly good news! I'm glad to hear that the Motown Historical Museum is doing well as it celebrates the 50th anniversary of Motown Records.

This isn't ground-breaking news, but it occurs to me that celebrations are a great way to increase visitorship. Certainly Disney recognized this as they extended the celebration of Disneyland's 50th birthday to last multiple years. And now Disney continues the celebration by celebrating their visitors, offering free admission on a person's birthday and asking of them, "What will you celebrate?"

So c'mon, museums, what will *you* celebrate? What excuses to celebrate can museums dream up these days--and what corresponding enticing offers and incentives to visit can they imagineer?

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